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« Ideas!!! (The Good, The Bad and the Novel) | Main | No Surprises, Chapter 2 »

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Justin Dowling

I think the point about skeptics being less persuaded might be to do with the quality of the information - often the information we are given in adverts is meaningless "79% more effective" for a beauty cream means 79% out of 124 women asked thought it was more effective, which is pretty meaningless as far as I'm concerned. Perhaps less skeptical people are more pulled in by this. Conversely, if the product being advertised only serves to illicit an emotional response, then skeptics are gonna go for it just like anyone else.

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