Memes are called "mind viruses" because, like viruses, they require "receptors" to enable their replication. What we've inherited in our genetic makeup makes us suggestible to ideas that appeal to the various instincts and behaviors that have proven successful over time. This model roughly corresponds to the triune brain theory, -- although here, I'm making a distinction between the lower primate and human tendencies.
1. Reptilian Receptors = basic survival/preservation instincts.
-Physical Functions
-Reproduction
-Eating/Drinking
-Aggression
-Response to Sensory Stimuli
2. Paleomammalian Receptors = appeal to the more emotional behaviors and instincts that first evolved
in lower mammals. Among these:
-Joy
-Anger
-Sadness
-Fear
-Disgust
-Surprise
-Jealousy
-Play
-Bonding
-Competition
-Conditioned Response
-Reward Behavior
-Protecting Family
-Nurturing of young
-Territorialism
-Challenging
-Acting As Sentry
-Favoring the Bigger/Stronger/More Attractive
-Addictive Behavior (gambling, collecting, etc.)
-Pleasure-seeking
-Herd Mentality
-Value Judgments/Intuition
-Social Rank (generally, more fit over less fit; male
over female;sense of superiority/inferiority)
-Curiosity
-Masculinity/Femininity
-Novelty
-Learning/keeping mind active
-Danger alertness
3. Primate-level receptors: thought to have their origins in the higher social primates. Many of these
have to do with social strategy and ways to obtain rank and power.
-Social Heirarchy
appeasement/acceptance/approval of higher-ranking individuals
drive to attain higher rank
-Familialism
-Manipulative/sociopolitical maneuvering
(flattery, making friendships, etc.)
-Extended Childhood
("my elders will provide for and protect me")
("I am the center of the world")
parental approval
-Curiosity about others
-Mimicry
-Ego
-Adolescent Rebellion
-Humor
-Teasing/provoking
-Tribalism
connectivity/bonding/seeking "belonging"
("us vs. them")
-Unify against enemy
-Sense of Inequity
-Sense of winning/losing
-Suspicion
-Guile
4. Hominid Receptors = innate behavioral/survival tendencies which seem unique to humans. Many are symbolic/abstract concepts thought to be tied into the development of language and/or have their origins in more "primitive" receptors:
-Tradition
-Ritual
-Self Awareness
-Sense of Justice
-Sense of Morality
-Sense of Good vs. Evil
-Sense of Order
-Higher Learning
-Altruism
-Empathy
-Love
-Hope
-Individuality
-Personal Growth
-Seeking Identity
-Finding meaning to life
-Finding "purpose"
-Spirituality
-Evangelicism
-Faith
-Rationality
-Music Appreciation
-Style/Fashion
-Nostalgia
-Collecting
-Defining/Categorizing
-Guile over gullible (suspicion; skepticism)
-Shame/embarrasment
Historically, mass political movements and ideologies tended to be founded on one or more of the more
primitive meme-receptors (many if not most of them utilizing the "us vs. them" receptor in some way).
Nazi Germany, for example, was a horrendous example of "us vs. them" paired with certain reptilian-based receptors. Socialism, on the other hand, utilizes the "extended childhood" receptor to its advantage. Political agendas that purport to be "for the children" exploit the 2nd-level "nurturing of young" receptor, and so forth.
As humans, we do have the advantage of being intelligent and adaptable enough to learn how *not* to
fall into the more irrationally-based behavior patterns, and to use our free will to make choices in
our lives. Through education, it's possible to inoculate ourselves from falling prey to harmful and
irrational ideas.