Drinking The Beer...
This commercial for Guinness Beer could be the theme video for this blog. Wouldn't be surprised if this was meant as a tweak or nod to memeticists.
Other than its stated tagline, the ad suggests that the beer satisfies something deeply primal... but then, so do many of the other things that we're being sold.
[Pedantic quibble: some of the critters in the devolution sequence have absolutely nothing to do with human evolution, but I'm assuming that the flying and jumping going on were included to make the rhythm and flow of the motion sequence more interesting. ...Well, we get the basic point, anyways.]